About Plusrite

Plusrite has received numerous awards and patents for their outstanding products and innovative designs, as well as having received the ISO 9001 Quality System Certification and the ISO 14001 Environmental Management System Certification. With factories, distribution warehouses and sales offices located throughout Asia, Europe, Australia, North and South America, Plusrite products are being manufactured to accommodate a rapidly expanding global marketplace. Currently there are more than 1000 different lighting products being sold in over 50 countries and regions throughout the world.

With the introduction of Plusrite Electric’s signature brand, Plusrite, and the addition of their premier LED product line, LEDirect, electrical wholesalers and lighting specialty companies throughout North America are turning to Plusrite Electric for a unique combination of reliable, cost effective, high-quality lighting products.

Our Culture

Integrity, innovation and customer satisfaction are the perpetual pursuits of Plusrite. With our emphasis on excellence in manufacturing and customer drive service, continual exploring in energy efficiency products development, Plusrite sets the stage of offering our customer high quality products, energy saving solutions and exceptional customer supports.

In Plusrite, the first-class quality, services and brand ensure the four win-win situations: the win-win between the company to its customers, employees, investors and suppliers.

Our lighting products utilize robust technology which enables us to offer a significant amount of energy conservation and efficiency not only in the final products but throughout the manufacturing process. Armed with latest technology, vigorous enterprise culture and scientific management Plusrite provides a solid foundation and powerful drive for the sound and continual development of the company.

Plusrite regards every employee as part of the family member by offering everyone with a comfortable dormitory fully equipped with modern amenities, and organizing sports and recreational activities in a common basis. Plusrite understand its social responsibility and strives to make a positive, sustainable impact in the development of the society. In 2010, Plusrite initiated the "Guangcai Harmony Education Fund" with a one million yuan endorsement to bring back the kids from rural family back to school.

Research & Development


“Quality is not an act, it is a habit.”

– Mr Hui Zhang, Global Head of Engineering

Our secret lies in our soul: our top engineering expertise, our capability in research and development and our commitment with high performance and quality lamps based on top and unique technologies and best raw materials.

It is our pleasure to have on our team two of the most experienced engineers in Xenon Short Arc Lamps industry, with more than 40 years of experience and technological knowledge from USA and Japan. They are among the few ones considered as the forerunners in the core technology for the design and manufacturing of these high-quality specialty lighting lamps.

Why Choose Us

IMAX / BARCO / NEC / SONY AuthenticationThe only enterprise in China with IMAX, Barco, NEC and SONY certification


Plansee ElectrodePlusrite uses the world's leading professional-grade Austrian Plansee electrodes.

Our Certifications

Our Customers