Why Choose Us

BARCO / NEC / SONY AuthenticationThe only enterprise in China with Barco, NEC and SONY certification

Plansee ElectrodePlusrite uses the world's leading professional-grade Austrian Plansee electrodes.


Research & Development


“Quality is not an act, it is a habit.”

– Mr Hui Zhang, Global Head of Engineering

Our secret lies in our soul: our top engineering expertise, our capability in research and development and our commitment with high performance and quality lamps based on top and unique technologies and best raw materials.

It is our pleasure to have on our team two of the most experienced engineers in Xenon Short Arc Lamps industry, with more than 40 years of experience and technological knowledge from USA and Japan. They are among the few ones considered as the forerunners in the core technology for the design and manufacturing of these high-quality specialty lighting lamps.



Plusrite was founded in May 1986 in Changzhou, China, with the vision of becoming a recognized leader throughout the world in the manufacturing of high-quality lighting products. With our emphasis on continual innovation and new product development, excellence in manufacturing and customer driven service, Plusrite has grown into a global leader in the manufacturing and distribution of HID, LED technologies, Tungsten Halogens, Short Arc Xenon Lamp and numerous other Specialty Lighting products.

Additionally, Plusrite is committed to environmental issues and has created a high standard known as Green Plus, a designation that indicates either energy savings and/or a positive environmental impact over standard lamps. Many of the products manufactured by Plusrite have already received the Green Plus designation, and many more are being added on an ongoing basis.

Plusrite has received numerous awards and patents for their outstanding products and innovative designs, as well as having received the ISO 9001 Quality System Certification and the ISO 14001 Environmental Management System Certification. With factories, distribution warehouses and sales offices located throughout Asia, Europe, Australia, North and South America, Plusrite products are being manufactured to accommodate a rapidly expanding global marketplace. Currently there are more than 1000 different lighting products being sold in over 50 countries and regions throughout the world.

With the introduction of Plusrite Electric’s signature brand, Plusrite, and the addition of their premier LED product line, LEDirect, electrical wholesalers and lighting specialty companies throughout North America are turning to Plusrite Electric for a unique combination of reliable, cost effective, high-quality lighting products.


Our Customers